Big-launch marketing for game studios and tech brands, and SEO / GEO audits that help local businesses get found on Google, Maps and AI search. We set the target first, then report against it. Thirty years of launches for Activision Blizzard, Sony, Sega, Relic, TELUS and more.
From Warcraft and Prototype 2 to Company of Heroes 3 and New World. Indie, AA and AAA studios on four continents.
“His marketing acumen is off the charts. He’s simply one of the best in the industry.”
“Some of the smartest and most savvy marketing and PR people I’ve ever had the pleasure of working with.”
Chris Ansell founded Ansell Creative Group, a Vancouver marketing consultancy for game studios, publishers and growing businesses that want to be found.
Before ACG, Chris directed launch marketing for more than 40 AAA game franchises at publishers including Activision Blizzard, ZeniMax Online, Sony Computer Entertainment and Vivendi Universal Games. Products he has marketed have sold more than 50 million units worldwide.
You get one partner from plan to results and every campaign we run is measured against numbers agreed together up front.
For local businessesWe run SEO and AI-discoverability audits that show how customers find you on Google, Maps and AI assistants like ChatGPT, and what to fix first to win more local business.
Ask about an auditWe started in game launches and grew into websites, search and storytelling. Use us for one thing, or all of it.
Company of Heroes 3 · Relic / SEGAPositioning, launch plans, social and newsletter campaigns, and the measurement plan behind them. You know what success looks like before a dollar is spent.
Crash Bandicoot · ActivisionLogos, key art, packshots and physical press kits that read at thumbnail size and stand out on a desk.
Sea Power · MicroProse
Announcement trailers, developer stories and motion titles. Scripted, captured and cut in-house.
New World · Amazon GamesGame, studio and launch sites. Designed, built, tracked and handed over ready for your team to update.
Local SEO · AI searchWe analyse your website and your Google Maps presence, then show you where leads are slipping to competitors and what to fix first, so you show up in search results and AI answers.
We made these trailers and films with and for teams, partners and clients across a 30-year career. If video storytelling is part of your next go-to-market plan, get in touch.
Play StrategosMicroProse · Publishing announcement
Play Company of Heroes 3Relic / SEGA · Announce trailer
Play DigiBC Career PathwaysDigiBC · Career story
Play MDM Alumni SuccessCentre for Digital Media · Alumni story
Play Threads of TimeRiyo Games · Reveal trailer
Play Sea PowerMicroProse · Release window trailer
▼ Scroll to spin ▲Tell us what you are launching and when. We reply within one business day with next steps and, where it helps, the first numbers we would aim for.